About Lucy

Hi, I’m Lucy Espíndola — the heart and hands behind It’s So Cute.

With over 15 years of experience in custom embroidery and apparel design, I create meaningful, high-quality pieces that go beyond fashion. Every design is thoughtfully made with attention to detail, quality materials, and a deep love for craftsmanship.

My work is inspired by faith, family, and the belief that what we wear can carry a message, a story, and a purpose. Through collections like our Faith Collection, I aim to create garments that uplift, inspire, and remind you of what truly matters.

Each piece is designed and produced with care in my home studio in Texas, offering custom options, personalized details, and limited collections made especially for you.

Thank you for supporting a small business built with passion, creativity, and faith.

With love,
Lucy Espíndola
Apparel Designer & Founder